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The action-centric perspective is a label given to a collection of interrelated concepts, which are antithetical to the rational model. It posits that: In the reflection-in-action paradigm, designers alternate between "framing", "making moves", and "evaluating moves". "Framing" refers to conceptualizing the problem, i.e.,

defining goals and objectives. A "move" is a tentative design decision. The evaluation process may lead to further moves in the design. defining goals and objectives. A "move" is a tentative design decision. The evaluation process may lead to further moves in the design.

The concept of the design cycle is understood as a circular time structure,A design approach is a general philosophy that may or may not include a guide for specific methods. Some are to guide the overall goal of the design. Other approaches are to guide the tendencies of the designer Some are to guide the overall goal of the design. Other approaches are to guide the tendencies of the designer

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To a degree, some methods for creating work, such as employing intuition, are shared across the disciplines within the applied arts and fine art. Mark Getlein, writer, suggests the principles of design are almost instinctive, built-in, natural, and part of our sense of rightness. However, the intended application and context of the resulting works will vary greatly.

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